Sega Corporation is a Japanese multinational video game and entertainment company headquarter in Shinagawa, Tokyo. Its international branches, Sega of America and S.E.G.A Europe, are headquarter in Irvine, California, and London. Its division for the development of both arcade games and home video games. S.E.G.A Games, has existed in its current state since 2020; from 2015 to that point. The two had made up separate entities known as S.E.G.A Games and S.E.G.A Interactive Co., Ltd. Sega Corporation is a Japanese multinational video game and entertainment company headquarter in Shinagawa, Tokyo. Its international branches, Sega of America and S.E.G.A Europe, are headquarter in Irvine, California, and London. Its division for the development of both arcade games and home video games, is a subsidiary of S.E.G.A Group Corporation. A part of Sega Sammy Holdings. From 1983 until 2001, S.E.G.A also developed video game consoles.

S.E.G.A was found by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on June 3, 1960. Shortly after, the company acquired the assets of its predecessor, Service Games of Japan. Five years later, the company became known as Sega Enterprises, Ltd. After acquiring Rosen Enterprises, an importer of coin-operated games. Sega developed its first coin-operated game, Periscope, in 1966. S.E.G.A was sold to Gulf and Western Industries in 1969. Following a downturn in the arcade business in the early 1980s. S.E.G.A began to develop video game consoles, starting with the SG-1000 and Master System. But struggled against competitors such as the Nintendo Entertainment System. In 1984, S.E.G.A executives David Rosen and Hayao Nakayama led a management buyout with backing from CSK Corporation.