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The Story Behind the Creation of the Nintendo Entertainment System


  • Introduction
  • The Birth of Nintendo
  • Early Ventures and Arcade Success
  • The Home Console Market in the 1970s
  • The Famicom Era
  • The North American Journey
  • The Release and Impact of the NES
  • The NES Library and Iconic Games
  • Legacy and Influence
  • Conclusion


The Nintendo Entertainment System (NES), affectionately known as the Famicom in Japan, is a legendary console that played a pivotal role in the history of video gaming. Its success not only revitalized the video game industry but also laid the foundation for Nintendo’s dominance in the market for decades to come. In this extensive blog post, we delve deep into the fascinating and intricate story behind the creation of the Nintendo Entertainment System.

The Birth of Nintendo

The origins of the NES trace back to the birth of Nintendo itself. Founded in 1889 by Fusajiro Yamauchi as a playing card company in Kyoto, Japan, Nintendo embarked on a century-long journey that would eventually lead them to the forefront of the gaming industry.

The early years of Nintendo were marked by diversification into various ventures, including taxi services and even love hotels. However, it was in the mid-20th century that Nintendo started to find its footing in the world of toys and games.

Early Ventures and Arcade Success

Nintendo’s transition into the gaming industry began in earnest when they began producing arcade games in the 1970s. Some of these early titles included “Donkey Kong,” “Mario Bros.,” and “Popeye.” These games were crucial in establishing Nintendo’s reputation as a reliable producer of arcade hits.

The introduction of Mario, Nintendo’s iconic mascot, in “Donkey Kong” marked a turning point. The character quickly became a recognizable symbol in the gaming world and would play a significant role in Nintendo’s future endeavors.

The Home Console Market in the 1970s

The 1970s witnessed the emergence of home video game consoles, with the Magnavox Odyssey and the Atari 2600 leading the way. Nintendo, keenly observing this trend, recognized the potential for growth in the home console market. To make their mark, they introduced the Color TV-Game series.

The Color TV-Game consoles, while not as technologically advanced as later systems, marked Nintendo’s first foray into the world of home video gaming. These early experiments provided valuable insights into the preferences of home gamers and helped shape Nintendo’s future strategies.

The Famicom Era

The turning point for Nintendo came in 1983 with the release of the Family Computer, or Famicom for short, in Japan. The Famicom was a sleek, red-and-white console that featured cutting-edge graphics and sound capabilities for its time. It was a significant departure from the simplistic design of previous home consoles.

The Famicom was accompanied by a stellar lineup of games that included “Super Mario Bros.,” “The Legend of Zelda,” and “Metroid.” These titles not only showcased the console’s capabilities but also introduced players to some of Nintendo’s most enduring franchises.

The Famicom’s success in Japan was nothing short of meteoric. It captured the hearts of Japanese gamers and cemented Nintendo’s reputation as a powerhouse in the gaming industry. The Famicom’s popularity allowed Nintendo to surpass its competitors, including Sega, which would later become one of its fiercest rivals.

The North American Journey

While Nintendo’s success in Japan was undeniable, the journey to North America was filled with challenges and uncertainty. The video game industry in North America was in dire straits in the early 1980s, largely due to a saturation of low-quality games and a lack of consumer trust.

To navigate this difficult terrain, Nintendo needed a fresh approach. They aimed to rebuild consumer trust by adopting strict quality control measures, a strategy that would become synonymous with their brand. However, one obstacle remained: convincing skeptical retailers to carry their product.

In an audacious move, Nintendo introduced a unique marketing strategy in North America. They packaged the Famicom as the Nintendo Entertainment System (NES), complete with a sleek, futuristic design, and included a quirky accessory known as the “Robotic Operating Buddy” (R.O.B.). This clever marketing ploy allowed the NES to bypass the tarnished reputation of video games and position itself as a toy.

The Release and Impact of the NES

In 1985, the Nintendo Entertainment System was officially released in North America. This marked the beginning of a revolution in the gaming industry. The NES offered a diverse library of games, ranging from action-adventure titles to sports simulations, catering to a wide range of tastes.

The packaging and presentation of the NES were meticulously designed to appeal to both children and adults. It featured a front-loading cartridge system and a unique locking mechanism that reinforced the perception of the NES as a high-quality, premium product.

The inclusion of the R.O.B. accessory, while not a commercial success, showcased Nintendo’s commitment to innovation and added to the NES’s mystique. It effectively bypassed the industry’s lingering skepticism, ultimately making way for video games to become a staple in American households.

The NES Library and Iconic Games

The NES library is a treasure trove of iconic games that not only defined a generation of gamers but continue to influence game design today. Games like “Super Mario Bros.,” “The Legend of Zelda,” “Metroid,” “Mega Man,” and “Castlevania” are just a few examples of titles that became household names.

“Super Mario Bros.” introduced players to the adventures of Mario and Luigi as they embarked on a quest to rescue Princess Peach from the clutches of the villainous Bowser. This game not only set the standard for platformers but also established Mario as a beloved character worldwide.

“The Legend of Zelda” introduced gamers to the open-world adventure genre. With its vast world, intricate puzzles, and memorable soundtrack, it left an indelible mark on the gaming landscape.

“Metroid” introduced players to the world of Samus Aran, one of the industry’s first female protagonists. It combined exploration with action, creating a unique gaming experience.

“Mega Man” and “Castlevania” showcased challenging gameplay and memorable boss battles, setting the stage for future “mega-franchises” and demonstrating Nintendo’s knack for nurturing third-party developers.

Legacy and Influence

The NES’s legacy is undeniable. It not only revitalized the video game industry but also propelled Nintendo to the forefront of gaming. The NES paved the way for subsequent Nintendo consoles, including the Super Nintendo Entertainment System (SNES), the Nintendo 64, and the Nintendo Switch.

Beyond Nintendo’s success, the NES played a significant role in shaping the entire video game industry. It influenced game design, popularized side-scrolling platformers, and set the standard for controller design. Many of the design choices made during the NES era continue to influence modern game development.

The NES’s impact also extends to the world of speedrunning and competitive gaming. Classic NES titles like “Super Mario Bros.” and “The Legend of Zelda” are still popular choices for speedrunners, and they have thriving communities dedicated to mastering these games.


In conclusion, the story behind the creation of the Nintendo Entertainment System is a testament to Nintendo’s resilience, innovation, and unwavering commitment to the love of gaming. From its humble beginnings as a playing card company to its global influence as a video game giant, Nintendo’s journey with the NES is a story of vision, dedication, and the transformative power of interactive entertainment.

The NES remains a beloved piece of gaming history, and its story continues to inspire gamers and game developers alike. As we look back at the console that changed the gaming world, we can’t help but marvel at the enduring legacy of the Nintendo Entertainment System. It is a legacy built on the foundation of imagination, creativity, and the belief that everyone, young and old, can experience the joy of gaming.

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